I’m the founder of PersuadeLab, and writer obsessed with behavioral science, decision science, marketing, and pricing.
As a independent researcher, I help businesses increase their conversion, persuade, revenue and profit.
I execute behavioral psychology theories to products, landing pages, copies, sales processes and pricings. Because, marketing, conversion or sales means behavior change.
Helping people shift from one behavior to another. Converting a potential customer into a paying one.
Those who design options design decisions and behaviors.