DENİZCAN SANLAV

Hi, I’m

Denizcan Sanlav.

Welcome to my website. I’m obsessed with decision making. And on a journey about marketing psychology and optimization.
Want to learn more about marketing psychology?

We are irrational.

Our choices aren’t our own.

We are influenced by available options and how options are presented

By being the one who designs the system, learn to design decisions.

Marketing is about moving people from a default behavior to a desired behavior. 

Behavioral Website Optimization Guide

Learn to design decisions and behaviors.

Cognitive Biases

Learn mental shortcuts.

Case Studies


Learn with case studies

Are you a creator?

We are limited in creative focus time. So, We should make the best preferences. For this, I ask myself a few actionable questions.

Decision Filters

A few powerful decisions that will negate all other decisions.


By Denizcan Sanlav  © 2022