Behavioral Design & Marketing

Marketing is about moving people from a default behavior to a desired behavior. Behavior change can be achieved with cognitive biases and choice architecture. By being the one who designs the system, learn to design decisions.

Cognitive biases are shortcuts that make it easier for us to make decisions. It is a psychological blind spot where we make irrational decisions. Discovering how these shortcuts work helps us understand how we make decisions.

How can we use cognitive biases in marketing?

Serial Position Effect

Why do you remember beginnings and endings?