How is Confirmation Bias Used in Marketing and Persuasion Processes?

Personalized algorithms and news feeds create a filter bubble effect, enabling us to empower the thoughts we believe. This situation creates a confirmation bias.

How is confirmation bias used in marketing and persuasion?

Confirmation bias, knowledge is a cognitive shortcuts that we use when collecting and interpreting. Evaluating the evidence takes time and energy, and so our brain looks for these types of shortcuts to make the process more efficient.

Confirmation bias tends to place more value on evidence that confirms current beliefs rather than actively seeking information and evaluating new ones.

Confirmation bias causes?

Human is an irrational being.

Our brain makes a judgment or makes a decision. Then we list the reasons that support this judgment. And we tend to convince ourselves that you made the right decision.

We are looking for evidence that best supports our current claims. Because the most easily accessible judgments are judgments we already have. These are all things we can do without realizing it. And it is not possible to completely eliminate it.

Eli Pariser explains the filter bubble effect. Websites and content networks use algorithms to predict the information we want to see based on our personal uses. He avoids and does not show things he thinks we wouldn’t like.

How can we avoid approval bias and filter bubble effect on the web?

  • Using ad blocker.
  • Reading news sites and blogs that aim to provide a broad perspective
  • Using private browsing
  • Deleting or blocking browser cookies

How is confirmation bias used in marketing and persuasion?

  1. Let’s say you have a form to mobilize users. They register for your product, service or content. You can post a ‘thank you for being a great person’ message on the thank you page that is directed after registration. We consider ourselves precious and wonderful. This message will mean to approve the person. After this reinforcement, they will be more likely to accept your requests. You can ask them to share you on social media. Or you can offer a different product for them to buy.
  2. You can have registration or payment pages consisting of stages. Such situations are annoying for every user. Consider using a progress bar for users to reinforce their progress steps and to be incentives. It will cause a decrease in the rate of leaving the page. Similarly, showing profile information as percentage progress will encourage users to complete their profile information.