Serial Position Effect

Serial Position Effect

Why do you remember beginnings and endings?

The serial position effect is when we tend to remember the beginning and end of a conversation, situation, or content.

Our memory is better at remembering the beginning and end of information. This is why we often remember the beginning and end of past events. This situation happens unconsciously.

Being aware of the serial position effect can help us organize the information we provide to people.

How to use it?

The Primacy Effect

  • Twitter bio: The Twitter bio is where we get the first impression of a person. It is the moment we decide to stay on the profile, follow, or exit.
    • For your profile to be memorable, you must make sure it is effective.

  • Tweets: We look at the first tweet to decide whether the information to be provided is worthwhile, and whether to continue reading.
    • You should make sure that you have an impressive introduction to your series of tweets and created the incentive to keep the reader going.

  • Website: When you enter a website, the first place we look at will be the title and subtitle.
    • Make sure that you explain your work or what you want to tell clearly and clearly.
  • Title: It should be a maximum of 2 sentences long and should explain what you are doing.
  • Subtitle: It should be a maximum of 3 sentences long, where you describe how and why you are doing your job.

It is important to have a memorable introduction when describing your content, tweet, or business. Make sure you give your impressive example or message and encourage more.

The Recency Effect

This is mostly the part where the conclusion is reached, the judgment is stated. Often used as the place where the call to action is delivered. You have to make sure that the most impressive step has been taken and that it contains a call to action.


  • Remember that beginnings and ends are memorable.
  • Make sure you convey your most important message in these sections.
  • Make sure you maintain message integrity from start to finish.